Our organization’s spirit began in 2016 with Veterans, and First Responders gathered together using camaraderie of outdoor activities to address both the physical and mental health challenges brought on by the stresses of service and ultimately aide in the prevention of suicide. Wisconsin Hero Outdoors offers a variety of outdoor complementary therapies to our participants and their families. WHO’s field staff operates with 100% volunteer team. Support from State grants allows for our administrative cost to make 100% of donations serve our mission. Our core values are “Honor. Courage. Conservation.”
The members of Wisconsin Hero Outdoors are Veterans and First Responders representing America’s United States Marine Corps, Army, Air Force, Navy and Coast Guard, along with Federal and Local Law Enforcement agencies, including Fire/Rescue and Dispatch. Along with personally utilizing services at the Veterans Administration, our founders and advisors continue to be involved in a variety of non-profit organizations throughout Wisconsin as leaders, participants, volunteers and financial supporters.
Meet Our Team
Tammy Sawyer Tammy joined the Wisconsin Hero Outdoors team in the summer of 2019. With a strong background in digital marketing, project management, event planning, and volunteerism, Tammy assists WHO with a variety of elements within the organization. Her involvement ranges from fundraising, operational, and long term strategic growth events that support the Wisconsin Hero Outdoors Mission.
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James “Groovy” Cocroft James M. Cocroft aka “Groovy” joined the United States Navy in 1987, he served on several naval warships, Staff and shore commands serving as the Track Supervisor, Interface Control Officer, Naval Law Enforcement Officer as an Operations Specialist. He obtained his Surface and Air warfare pin during his career. He participated in several operations such as counter narcotic ops in the Caribbean, Desert Shield /Storm 90-91, and Iraqi Freedom 2003. After twenty (20) years of military service, James retired Sept 1, 2007. |
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Beth SawantBoard of Directors – Women’s Outreach After retiring from 20 years of service in the WI Air National Guard, Beth joined the WI Hero Outdoors Team. During her time in the military, she worked as a Crew Chief on the KC-135R, commissioned as a Maintenance Officer, became the Wing Public Affairs Officer, then took command of Maintenance Operations. On the civilian side, Beth leads a team of 7 sales professionals focusing on the execution of neurotoxin training and sales for a company that delivers innovative medicine to enhance people’s lives. Beth enjoys the outdoors and is usually running, hiking, or paddling.
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Bill Lincoln Treasurer Bill Lincoln, with 35 years of experience as a dedicated volunteer firefighter, Advanced EMT, and Dive Team leader, began volunteering with Wisconsin Hero Outdoors in the fall of 2022. His remarkable journey culminated as the Fire Chief of the department. When not serving the community, Bill relishes his summers by hunting bass alongside his loyal companion, Ruger, and spends the autumn months pursuing deer. |
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Eric Falkner Co-Founder & Executive Director Eric began his military service in 1999 in the Army ROTC program at Marquette University and shortly after 9/11 he enlisted in the US Marine Corps where he was medically discharged. Following the Marine Corps, Eric worked as a Senior Regional Manager in the Securities, Insurance and Mortgage Financial Services industry overseeing over 2 dozen representatives in WI, MN and IL. He’s also worked as a Firefighter, Fire/Rescue/Dive Team, and Dispatcher. In addition to being the Co-Founder & Executive Director of Wisconsin Hero Outdoors, Eric is currently finishing his degree at Marquette University in the College of Business Administration with a major in Innovation and Entrepreneurship. Eric is a father of two boys ages 5 & 3. |
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Tom Fischer Event Coordinator tfischer@wiherooutdoors.org Tom Fischer, a retired Army Senior Logistics Master Sergeant, dedicated 32 years of service across various commands, including active duty, Army Reserve, and National Guard. During his service, MSG Fischer earned accolades such as the Global War on Terror and Iraqi Campaign Medal, as well as the Meritorious Service Medal. Beyond his military career, Thomas cherishes his 28-year marriage to his wife, Kay. Their two daughters, described as strong and independent, take after their mother. Thomas actively volunteers and networks, particularly focusing on engaging youth in lifelong hobbies like golf, fishing, and curling. |
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Jason Bartol Jason served over 12 years in the United States Air Force, also worked as a Franklin Police Officer and subsequently a Federal Air Marshal where he was medically retired. Jason co-founded Wisconsin Hero Outdoors and serves as the President of the Board of Directors and is a stay-at-home dad for his 2 girls. |
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Robert Johnson |
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Tyler Thiede Tyler has been with us from the beginning, donating his business (Small Craft Outfitters) fleet of Feelfree Kayaks, Bending Branches paddles, and guide services to various events in Northwest and North Central Wisconsin. |
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JD Englehardt JD Engelhardt joined the US Army after graduation from High school. He served in the military for four years deploying to Iraq once as a Combat Engineer. Then he attended Augustana College in Rock Island Il for his BA in Political Science, Communication studies, and Religion studies. After graduating college, he started his career working for Non-profits, first by spending a year doing service work in Madagascar, now does community work in Madison, WI.
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Brad Hurlebaus Brad started volunteering with Wisconsin Hero Outdoors in the summer of 2020. With his background in operations and experience in the outdoors, he is a great asset in planning our trips. You will find Brad mentoring new fishermen and hunters throughout all four seasons in Wisconsin.
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Wisconsin Hero Outdoors Inc is committed to equal employment and volunteer opportunity without regard to age, ancestry, disability, national or ethnic origin, race, religious belief, sex, sexual orientation, gender identity, marital status, political belief, or veteran status. This policy applies to all areas of employment and volunteer participation, including recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, all other conditions and privileges of employment in accordance with applicable federal, state and local laws.